search, we chose Sincerely Ward as our new spokes-model. Discovered for SLAM by Hip-Hop's dean of photographers, John Ricard, Sincerely is not just about being beautiful, she's got a brain on her houlders. And more importantly, she cares and wants to make a difference. And she's made a promise to pick-up where Carlene left off.
"I love SLAM's history. the fact that they didnt have to exist, but there was a need for something to be done specifically for my age group to contribute to the fight against AIDS and STDs." says Sincerely.
SLAM's association with reggae and now hip-hop music is not by accident. We feel that the entertainment industry can be a powerful platform to get the message out that condoms can save lives.
Born in Windsor, Ontario, Canada, Sincerely lives and works in New York. She studied business marketing in Atlanta. Want more? Check out www.sincerelyward.com or better yet buy a pack of SLAM and collect all four cards with photos of Sincerely.