 |
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
|
|||||||||||||||
|
||||||||||||||||
|
 |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Excerpts from: Jamaica - Report of Adolescent Condoms Survey Researched by Hope Enterprise for USAID |
The Brand Most Remembered
Recall for condom brands was generally greater among the boys than the girls. Most recalled brands overall among both sexes were Slam (97.2%) and Rough Rider (96.5%). Slam is one of the newest brands on the market having been introduced in 1998 and rapidly became the market leader. The brand uses on its cover a full cover graphic of the island's pop icon, the famous dancehall queen Carlene, and with limited media and aggressive distribution to small shops has been able to make significant impact on the market. Not only was it the most recalled brand but the most tried, the one used most often and the most preferred brand. |
Preferred Brand: - Slam Condom, a 3 year old local brand, was the condom most preferred (35.7% 15-19 year olds). It was generally preferred for being comfortable, cool, strong and thick. The vast success of the brand can also be attributed to its cultural positioning and wide distribution network. Slam Condom is responsible for almost single-handedly expanding condom distribution through small shops and other non-traditional outlets. These now represent the major condom access points for youth aged 10-19years. |
Condom brand preference As indicated earlier, Slam, Rough Rider and Durex emerged as the top three condom brands. These were mentioned as the brands our condom users had tried and now use most often. The preferred brand overall was Slam (35.7%). See Table 22b. . Boys preferred Slam because 'it's comfortable' (13.6%), 'it's cool' (11.4%) and 'it's strong - will not break' (11.4%). The girls on the other hand liked the thickness (12.7%), and strength (11.3%) of the brand. Jamaica - Report of adolescent condoms survey |
Subject: Strawberry.... I go around singing STRAWBERRY! Hello: It really does smell like - One very happy girl |
||||
|---|---|---|---|---|---|---|---|---|
|
|||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
